By far, email marketing has the highest ROI than any other marketing channel. According to Demand Curve, email can drive six times more conversions than a Twitter post and is 40 times more effective than a Facebook post! Email marketing is affordable and effective because it allows you to send the right message to the [...]
Website traffic is the foundation for a profitable website, and the most profitable website traffic is the traffic, or website visitors, that a website gets from search engines like Google. Why? Because people use social media for entertainment, the use search engines for information to solve their problems and to make transactions. And search engines [...]
Not every business is a good fit for our SEO services. While most businesses can benefit from more visitors finding their website through Google search, many small local businesses and solopreneurs simply can not afford monthly payments for a year or more. I would always turn these businesses down because I knew they couldn't afford [...]
We are still in the beginning phases of customers shopping online. As this trend continues, it will be critical to build out your store or your website, in a manner that makes it easily found in search engines like Google. The example above are the results of the work I started in March 2020 for [...]
There are a ton of different options available when it comes to tracking your keywords in Google search results. I haven't used all of them. I tried a few, then found Pro Rank Tracker. This is what I see at the top of my daily ranking report email. How I Use ProRank Tracker [...]
Most dentists aren't too active on social media. If they are, they tend to just stick with one platform that they find easiest to use, like Facebook or Instagram. While it's great to use social media, because it gives you direct access to your patients, you want to expand your thinking of social media, so [...]
Everyone has heard of "branding". But what exactly is branding? Merriam-Webster dictionary has a few definitions of brand but the one I'm talking about best fits this definition: a public image, reputation, or identity conceived of as something to be marketed or promoted I like to think of branding as a business's name, public image, [...]
Almost all dentist website have the EXACT SAME content as hundreds or thousands of other dentists websites. And I'm not exaggerating, I can prove this to you. Now, I want to say I'm not just beating up dentists, I've seen this in other medical niches as well, but nearly all of my work is with [...]
A simple technique to easily get in front of more people that are search Google looking for a dentist, is to properly name the pictures on your website. You do this by giving an accurate and relevant name to the file name of the image. In this video, I explain what how this looks, but [...]
Image from LocalMed Dentist offices are more or less packed right now, BUT they face a big problem. You see, most dental patients schedule their follow up examine just as they are leaving the office after their appointment. The problem is that Covid cause most dentist offices to be closed for almost two months. The [...]