We are still in the beginning phases of customers shopping online. As this trend continues, it will be critical to build out your store or your website, in a manner that makes it easily found in search engines like Google. The example above are the results of the work I started in March 2020 for [...]
Dental SEO has quickly become an important part of any dental marketing campaign. As more patients use their mobile phone to search for dentists, or dental services, it is vitally important that you have a Google My Business page and various other local listings to ensure that you get found online by people needing the [...]
There are a ton of different options available when it comes to tracking your keywords in Google search results. I haven't used all of them. I tried a few, then found Pro Rank Tracker. This is what I see at the top of my daily ranking report email. How I Use ProRank Tracker [...]
I was hesitant to include this article on my blog. The reason is that this blog is about "dental marketing" and how dentists can get more patients by getting their practice found online, and most dentists do not create content. Most dentists don't create blog posts, or post articles on other authoritative dental websites, or [...]
Most dentists aren't too active on social media. If they are, they tend to just stick with one platform that they find easiest to use, like Facebook or Instagram. While it's great to use social media, because it gives you direct access to your patients, you want to expand your thinking of social media, so [...]
Google Ads are a great way for dentists to attract new patients. It's one of the 3 Steps I use in my system to get dentists more new patients. There are a right way and a wrong way to run Google Ads (also called pay-per-click or PPC). One of the WRONG WAYS to run Google [...]
Everyone has heard of "branding". But what exactly is branding? Merriam-Webster dictionary has a few definitions of brand but the one I'm talking about best fits this definition: a public image, reputation, or identity conceived of as something to be marketed or promoted I like to think of branding as a business's name, public image, [...]
Would you like to know the exact proprietary system I developed to get dentists more patients? It's a simple 3 step process. 1. Put Your Dentist Schedule Online using LocalMed The first thing a dentist needs to do is get their open schedule online to allow patients to book a real appointment, any time of [...]
Almost all dentist website have the EXACT SAME content as hundreds or thousands of other dentists websites. And I'm not exaggerating, I can prove this to you. Now, I want to say I'm not just beating up dentists, I've seen this in other medical niches as well, but nearly all of my work is with [...]
A simple technique to easily get in front of more people that are search Google looking for a dentist, is to properly name the pictures on your website. You do this by giving an accurate and relevant name to the file name of the image. In this video, I explain what how this looks, but [...]