I was hesitant to include this article on my blog. The reason is that this blog is about "dental marketing" and how dentists can get more patients by getting their practice found online, and most dentists do not create content. Most dentists don't create blog posts, or post articles on other authoritative dental websites, or [...]
Most dentists aren't too active on social media. If they are, they tend to just stick with one platform that they find easiest to use, like Facebook or Instagram. While it's great to use social media, because it gives you direct access to your patients, you want to expand your thinking of social media, so [...]
Google Ads are a great way for dentists to attract new patients. It's one of the 3 Steps I use in my system to get dentists more new patients. There are a right way and a wrong way to run Google Ads (also called pay-per-click or PPC). One of the WRONG WAYS to run Google [...]
Everyone has heard of "branding". But what exactly is branding? Merriam-Webster dictionary has a few definitions of brand but the one I'm talking about best fits this definition: a public image, reputation, or identity conceived of as something to be marketed or promoted I like to think of branding as a business's name, public image, [...]
Would you like to know the exact proprietary system I developed to get dentists more patients? It's a simple 3 step process. 1. Put Your Dentist Schedule Online using LocalMed The first thing a dentist needs to do is get their open schedule online to allow patients to book a real appointment, any time of [...]
Almost all dentist website have the EXACT SAME content as hundreds or thousands of other dentists websites. And I'm not exaggerating, I can prove this to you. Now, I want to say I'm not just beating up dentists, I've seen this in other medical niches as well, but nearly all of my work is with [...]
A simple technique to easily get in front of more people that are search Google looking for a dentist, is to properly name the pictures on your website. You do this by giving an accurate and relevant name to the file name of the image. In this video, I explain what how this looks, but [...]
Image from LocalMed Dentist offices are more or less packed right now, BUT they face a big problem. You see, most dental patients schedule their follow up examine just as they are leaving the office after their appointment. The problem is that Covid cause most dentist offices to be closed for almost two months. The [...]
When you need to a realtor to help buy or sell your home, who to you use? When you need an Estate Attorney, who do you use? When you need Piano Lessons for you child, who do you use? When a patient needs a new dentist, who do they choose? We choose to buy goods [...]
If you're a dentist and you are spending ANY money on marketing, you need to stop what you're doing and fix this immediately: https://youtu.be/VnfNy8bjfHc I always talk about the Fundamentals of getting found online. The fundamentals are so important and it's amazing how many people skip over the fundamentals for the shiny fancy objects. [...]