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Why Owning Your Brand Name Online is So Important for Dentists

lbpaulson 2020-09-08T13:01:15-04:00 Dental Marketing, Search Marketing|

Everyone has heard of "branding". But what exactly is branding? Merriam-Webster dictionary has a few definitions of brand but the one I'm talking about best fits this definition: a public image, reputation, or identity conceived of as something to be marketed or promoted I like to think of branding as a business's name, public image, [...]

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My Simple 3 Step Process to Get Dentists More Patients

lbpaulson 2020-09-22T12:51:26-04:00 Dental Marketing|

Would you like to know the exact proprietary system I developed to get dentists more patients? It's a simple 3 step process. 1. Put Your Dentist Schedule Online using LocalMed The first thing a dentist needs to do is get their open schedule online to allow patients to book a real appointment, any time of [...]

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Dentists: Stop Using Duplicate Content That is On Hundreds of Other Dentist Websites

lbpaulson 2020-08-28T10:32:01-04:00 Search Marketing|

Almost all dentist website have the EXACT SAME content as hundreds or thousands of other dentists websites. And I'm not exaggerating, I can prove this to you. Now, I want to say I'm not just beating up dentists, I've seen this in other medical niches as well, but nearly all of my work is with [...]

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How Dentists can Fix Their Website Pictures To Get More Visitors From Google – Image SEO

lbpaulson 2020-08-27T12:04:31-04:00 Search Marketing|

A simple technique to easily get in front of more people that are search Google looking for a dentist, is to properly name the pictures on your website. You do this by giving an accurate and relevant name to the file name of the image. In this video, I explain what how this looks, but [...]

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How to Fix the Upcoming Covid Hole in Dental Schedules

lbpaulson 2020-08-25T11:57:16-04:00 Search Marketing|

Image from LocalMed Dentist offices are more or less packed right now, BUT they face a big problem. You see, most dental patients schedule their follow up examine just as they are leaving the office after their appointment. The problem is that Covid cause most dentist offices to be closed for almost two months. The [...]

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The Easiest Way for Dentist’s to Build the Know, Like, and Trust Factor

lbpaulson 2020-08-20T12:12:13-04:00 Dental Marketing, Video Marketing|

When you need to a realtor to help buy or sell your home, who to you use? When you need an Estate Attorney, who do you use? When you need Piano Lessons for you child, who do you use? When a patient needs a new dentist, who do they choose? We choose to buy goods [...]

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Dentists: Don’t spend ANY money on marketing until you FIX this!

lbpaulson 2020-08-17T13:50:01-04:00 Search Marketing|

If you're a dentist and you are spending ANY money on marketing, you need to stop what you're doing and fix this immediately: https://youtu.be/VnfNy8bjfHc   I always talk about the Fundamentals of getting found online. The fundamentals are so important and it's amazing how many people skip over the fundamentals for the shiny fancy objects. [...]

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